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teampl ez

University students often navigate through their semesters with numerous team projects. However, many students tend to avoid participating in group work due to the presence of non-contributing team members. This project acknowledges and seeks to address this issue through the creation of the app 'Teampl EZ.'

CLIENT

TEAM PROJECT

MY ROLE

UX/UI DESIGNER

TIMELINE

3 MONTHS IN AUTUMN 2017

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TeamplEZ prevents free-riders.

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project Intro

TeamplEZ is the 'KakaoTalk' for team projects

TeamplEZ is a service designed to help all team members comfortably complete projects until the end, offering convenient project management features, efficient team communication functions, and unbiased team member evaluation capabilities.

Mission

Enabling seamless collaboration for all team projects worldwide.

Vision

To reduce stress within groups and create a window for seamless communication, enabling effective management of group projects.

Strategy

  • Implement robust team management features to ensure smooth progression of group projects using TeamplEZ alone.

  • Provide positive pressure elements that maximize the capabilities of all team members.

  • Strengthen service quality to the point where professors recommend TeamplEZ to students.

Main Color

  • Color Code : #a5a7ed

  • The selected color is a blend of blue and purple, aiming to instill trust, promote a calm state of mind, and reduce stress.

  • Chosen to decrease stress in team projects and foster trust among team members, facilitating the smooth execution of team projects.

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process

Discover, Define, Design, and Deliver

We adhered to the Human-Centered Design (HCD) process, initiating with user research. After synthesizing valuable insights from surveys and interviews, we identified the problem and seamlessly transitioned into the ideation phase. Progressing from initial sketches to high-fidelity prototypes, we systematically developed the first version of the application. For areas where we identified the need for functional enhancements, we conducted additional surveys to iterate and advance the prototype.

User

Research

Problem

Statement

Ideation

Prototype

Final

Design

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Research

Survey

By conducting a comprehensive survey, we compiled the viewpoints of college students. This process allowed us to empathize with their needs, define key challenges, and ideate innovative solutions

Empathize

The phenomenon known as '*free-riding' among some students is considered the primary reason why college students are reluctant to engage in team projects.
* Free-riding is when one or more students/team members in a team do not participate in the course of project at all, leaving the other members burdened in more workload. 

Define

How can we prevent 'free-riding' in team projects?

ideate

Through application-based project management:

  1. Encourage the participation of all students by applying consistent pressure through deadlines.

  2. Identify students with a history of 'free-riding' before forming project teams.

Survey

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prototype

Version 0.0

Key Features

  1. Calendar 

    : Automatically registers scheduled events in the group tab.

  2. Group

    : Allows registration of documents, polls, and events by selecting a specific group.

  3. Chat

    : Enables group member communication by selecting a specific group.

  4. User Search

    : Allows checking evaluations from previous project teammates for a specific user.

Version 0.0

Version 1.0

Version 2.0

Version 3.0

survey

ideate

We delineated the primary features of our service, organized functionalities for further refinement, and subsequently developed the 0.0 prototype

Team Member Evaluation

  1. Attendance Evaluation
    : Evaluation based on attendance at meetings and other scheduled events.

  2. Task Evaluation
    : Assessment of the appropriateness of submitted tasks.

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Version 1.0

  1. Bottom Tabs

    • Components: Calendar tab, Project Group tab, Chat tab, User Search tab.

  2. Sign-up

    • Specific Information Requirement: To review evaluations from previous project teammates.

  3. Team Member Evaluation

    • Diverse Opinions: Decision based on a variety of perspectives gathered through a pre-user survey regarding the evaluation of team members.

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Focus Survey

Conducted a preliminary user survey on the team member evaluation section. Through the survey, we redefined the ideation for team member evaluations

ideate

To enhance the participation and capabilities of all team members:

  1. Strengthen team project management functionalities.

  2. Utilize team member evaluations as internal pressure elements within the project rather than solely for preventing free-riding in advance.

Survey

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Version 2.0

We utilized survey feedback to identify areas for improvement in our app, leading to enhancements in functionalities and the creation of version 2.0.

  1. Sign-up

    • Simplify registration information based on survey results.

  2. Notification Tab

    • Introduce a notification tab to strengthen project management features and user accountability.

  3. Bottom Tabs

    • Reorganize with Calendar tab, Project Group tab, Notification tab, Chat tab, and Team Member Evaluation tab.

  4. Team Member Evaluation Tab

    • Schedule attendance for offline and online meetings, offering a tab for tracking attendance statistics.

  5. Attendance Statistics

    • Feature to review attendance status for the selected project team.

  6. Final Evaluation Confirmation

    • After project completion, enable users to check task and attendance evaluations, providing objective data for professors.

  7. Push Notifications

    • Send push notifications for meeting times, task submission deadlines, and other important events.

  8. Task Evaluation

    • Allow team members to evaluate submitted tasks, fostering collaboration and accountability.

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Version 3.0

​We conducted UI and functionality modifications for the Calendar tab

Calendar Tab Modifications:

  1. Display current year and month

    • ​Design adjusted for optimized API usage during development.

  2. Show only schedules for the current day instead of displaying continuous schedules beneath the calendar date

    • ​Reflects feedback that, given the nature of projects, highlighting daily deadlines is more common.

    • Addresses concerns about reduced readability when managing multiple projects in the calendar

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Differentiation from Competitors

  1. Primary Target Audience

    • While project management apps are primarily designed for professional use, TeamplEZ caters specifically to university team projects.

  2. Internal Pressures for Accountability

    • Diligence assessments (attendance checks, task submission deadlines).

    • Task evaluations.

    • Review of attendance statistics.

  3. Objective Data for Academic Evaluation

    • Provide team members' evaluation results within a specified period after project completion.

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BUSINESS
MODEL CANVAS

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Customer Segments

1st setting

The university students engaged in team projects

2nd setting

All individuals involved in team projects.

3rd setting

University students conducting team projects as part of their courses

Error Detected

  1. After the second survey, we shifted the focus to enhancing participation and capabilities in team projects rather than preventing free-riding → Believed that it could provide value to everyone involved in team projects

  2. However, all survey participants were university students → The group that identified the issue consisted of university students who had experience with projects conducted within university lectures

  3. Evaluating team members to strengthen participation and capabilities serves as a factor in preventing free-riding

Error Correction

Set the Customer as university students conducting team projects within university lectures

Customer Relationship

  1. User Feedback Feature
    : Planning to add a user feedback feature within the app to swiftly gather feedback from users about the application.

  2. Premium Service Offering
    : Planning to introduce a service that recommends students with high ratings among those who are currently taking or can potentially take the same classes based on user information.

Key Partners

  1. University Professors

    • Survey results indicate that many participants expressed a desire for team internal evaluations to be reflected in their overall grades.

    • Anticipating an increase in user engagement based on whether or not university professors consider team internal evaluations for grading.

  2. Everytime App Users

    •  Everytime is the most widely used app among college students, especially in relation to their academic activities.

    • Expecting to capitalize on the overlap in target audience, providing an opportunity for effective advertising.

  3. Advertisers

    • Since the primary revenue source targets college students, major advertisers focusing on a younger demographic are expected to become key partners.

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